Mobile photography, iPhoneography, phoneography and all the different variations of the term, I would prefer not to use, it makes photography sound like a novelty, gimmicky, and assumes that this is a new genre of photography that is dependent on the mobile device, which is absolutely false. It really isn’t anything new except for the form the camera takes, embedded in a mobile phone. It still is just a lens that focuses light on a light-sensitive surface. I like to keep it simple and honor it for what it truly is, photography.